Like busy little nocturnal bees we’ve been working hard at night here at Effusion Pictures developing our branding and logo over that past few weeks. In a fast pace cyber world of click and drag attention spans your company image on the web can set you apart or quickly bury you next to the crowds of mundane competitors out there before your audience even clicks through to see your sweet video gallery.
We wanted a logo that could be used for both commercial video as well as cinematic projects like feature films and documentaries. The answer came in a simplistic yet intricate symbol that denotes a beginning and an end, infinite, the alpha and the omega if you will. The added bonus came upon the realization that the first letters of Effusion Pictures (e) (p) can be seen in the symbol.