AGENCY: KUVS TV
MARKET: National Broadcast
Blood drives are one of those events that bring communities together for the greater good and are a good deal all around, you get a pint of ice cream for a pint of blood. The assignment was to create a public services announcement (PSA) campaign made up of three commercials for the largest Spanish television network, Univision. Most blood drive PSAs are informative in nature and can lack the inspiration needed to capture the viewers attention, specially ones that have never donated blood. So to spice things up we utilized dramatization and narration from the point of view of grateful survivors of blood transfusions. Our efforts paid off as the Hispanic community responded in unprecedented numbers.