CLIENT: Univision
MARKET: National PSA Broadcast

El Grito, which translates to “The Cry or Shout,” is an internationally televised event in remembrance of the Mexican War of Independence.  Each year on September 15th the Mexican President rings the bell at the National Palace in Mexico City followed by a shout of patriotism (a Grito Mexicano) based upon the historical “Grito de Dolores” by Roman Catholic priest Miguel Hidalgo in the small town of Dolores back in 1810.

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